General overview of copywriting process (steps will vary according to your specific project) Call or email to discuss your overall needs for your project - what type of piece you want, who your target audience is, what you want them to do after reading. Let us know whatever you feel is most important to convey to your readers. You'll be emailed some information and a short set of questions concerning your objectives for the piece. Jot down your answers and email them back to us. After we've clarified what's necessary for your piece, you decide whether to proceed to step 3. At that point, you'll receive a short letter to sign, spelling out timeframe, project details, and pricing. Next, we'll begin reviewing and researching. We'll address the pertinent issues within our proprietary and comprehensive BenefitFitTM, a 56-question form that addresses the main areas of your customer's (1) choices, (2) concerns, (3) mindset, and (4) decisions. Depending on the project, you'll be asked to jot down quick answers and thoughts to some of these questions - only those that require your specific input. Phone and/or email consultations may follow, if additional facts are needed. Your copy is then written, using your feedback from the questionnaire, along with your particular goals and requirements. You have ten business days after the completion deadline to let us know what revisions, if any, you'd like made. You'll receive your revised copy according to schedule. Please Note: This very broad description varies considerably from client to client and project to project. Your exact needs will determine the actual course of action. Moreover, if partial rewrites, substantive editing, copyediting, or final reviews are your priority, the procedure may involve addressing only a handful of questions. Our particular focus consists of print materials - direct mail, capabilities brochures, event materials, and sales literature aimed at getting or answering inquiries, keeping in touch with prospects and clients, and generally serving as marketing tools. The fact that you're pleased with your end results helps us in three ways: The desire that you contact us for future work pushes us to work hard for you. We appreciate the details involved in client acquisition, retention, and reactivation. Your ultimate satisfaction with your project inspires us to our finest and refreshes our commitment to our chosen profession. As a reputable and reliable service provider, we appreciate your need for tangible reassurance you are indeed getting what you pay for. Perhaps you feel this way toward your own clients. If so, let's redefine your resoluteness to your client base. And form solid client relationships along the way.

Because every sales piece you invest in should hit home with your buyer, should tell them:
Why You, Why Now.